July 24, 2008

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Web Design Process

The Internet can expose your organization to vast numbers of potential customers - local, national, and international. The Web is one of the least expensive and yet most targeted, flexible, and effective forms of advertising available. Plus, many companies discover that a Web site is a more economical, faster, and efficient way to make information available to clients, customers, distributors and employees. Instead of spending large amounts of money producing newsletters, brochures, memos, product booklets, catalogs, etc., businesses are pointing people to their Web site where they can quickly add and change information at any moment, night or day.

Web Site Development Process

1. Conceptualize and research. Every web site begins with and idea. What are your most important messages? Who are your competitors? Who is your primary audience? What is your budget? How will your content be submitted? How often will the information be updated? What information is most frequently requested from your organization? What content do you want to provide in a cost-effective manner (specials, news/events, new products, etc)?
2. Create and Organize Content. As the client, you are responsible for generating the content. Organize the content so it will be easily and intuitively accessible to your audience. Gather any and all materials that you think might be relevant: logos, pictures, graphics, text, brochures, your scribbles/doodles, etc. More is better.
3. Get everything you want in the site out there on the table. Organize by importance, category, and so on. Decide what will go on the home page and what will get divided among other pages. Examples might be content for your home page, an about us page, a products of services page a contact page, a feedback form just to name a few. You can make a diagram like the one below to help you decide what will go where. Research other sites. Start with sites in your field, but also consider sites that you have really liked or disliked for any particular reason. Look for content and features you like as well as the designs and the layouts.
4. Register your domain name. On the web a domain name is like a unique phone number or street address. We will help you register a unique domain name for your site or you can do it yourself by using a service such as our domain registration system. Domain names must be less than 67 characters in length (excluding the .com, .org, .net, .biz, .info or .us pieces). Select a domain that is easy to say, understand and spell. Try to use a name or phrase that is easy to remember. Short names and ones that you won't have to spell out to your visitors are the best. Because domain names are vanishing at a rapid rate, we recommend that this be your very first step. You can look to see if the domain that you are considering is available by using our free domain name look up tool. You can even register it right through our site. Domain registrations are inexpensive and it is recommended to register for two or more years.
5. Have the designer develop the site, using your color scheme, graphics, photos, logos, layout preferences, etc. We create a special private section on our test server just for your site. At various steps in the process, we will show you the current version of your site (at a special web address) and ask for your comments and feedback. For example, most projects start with the front or home page design. We will design test layouts for your review and feedback. Once you have approved this stage of the project, we will proceed to develop the "inside" of your site. During all stages we collaborate with you. There will be no surprises since your site does not "go live" until you have approved it.
6. Do you have a server to host your site? If you don’t we can arrange hosting for you. The host is the computer or server that "houses" your Web site. For the vast majority of sites, bandwidth and storage are far less important than features like support and reliability. You want your site to be available 24 hours a day, 7 days a week and you want a host that will meet your current and growing needs.

CLICK HERE for some ideas for marketing your site once it is complete.